Gathering Assets For Project

Asset 1: Image of homepage

  • A description of the asset (what is it?)

Asset 1 is an image of MAC’s homepage. The photo will clearly show the website and how it looks at first glance.

  • A description of where the asset came from (the context and medium in which it’s currently being used, NOT the context within which you want to use it)

The asset came from Mac cosmetic’s website (located on the main page). http://www.maccosmetics.com

  • The source information for the asset (author, title, publication venue, web address, etc.)

The general author of the asset would be the Artist from Toronto Canada. The website itself was created by site designers who work for the MAC brand. The title of the page is MAC and the publication venue is a website.

  • A description of why you want to use this asset (what does it help you do?)

This asset shows the design and layout of the website’s homepage. Images of models will help illustrate what exactly the designers are gesturing and how these gestures tend to tug at the audience’s heartstrings. It even plays with our emotions a bit: causing the audience to want to buy MAC products in order to resemble the models. The asset also shows the general design idea about it’s purpose, including it’s use of color, emphasis, and linguistics.

  • A “rights” disclaimer that indicates whether you need permission to use this asset in your own work.

The use of this asset is for informational, educational and reportorial purposes. This asset would be ok to use.

Asset 2: Screen shots of models

  • A description of the asset (what is it?)

Asset 2 will include 15 images that will be screen grabbed from MAC’s homepage. These images are various types of MAC products and models.

  • A description of where the asset came from (the context and medium in which it’s currently being used, NOT the context within which you want to use it)

These photos came from the website’s home page: www.maccosmetics.com

The source information for the asset (author, title, publication venue, web address, etc.)

Like asset 1, the general author of the photos would be the artists from Toronto Canada. The website itself was created by site designers from the MAC brand. However, the images of models wearing the make-up may suggest separate authors for this type of content. The title of the page is MAC cosmetics and the publication venue is a website.

  • A description of why you want to use this asset (what does it help you do?)

This asset displays the type of design choice the author went for: a slide show. The photos speak directly to the audience, implying “you too can look gorgeous and unique like us if you wear MAC.” This definitely appeals to pathos. The images also incorporates models, merging visual and gestural modes.

  • A “rights” disclaimer that indicates whether you need permission to use this asset in your own work.

The use of this asset is for informational, educational and reportorial purposes. This asset would be ok to use.

Asset 3: Music that is upbeat but not too distracting

  • A description of the asset (what is it?)

Asset 3 will be a remixed song by Lorde and an artist (who remixed it) known as Caked up

  • A description of where the asset came from (the context and medium in which it’s currently being used, NOT the context within which you want to use it)

This song came from the app called Sound Cloud

  • The source information for the asset (author, title, publication venue, web address, etc.)

The original author of the song is Lorde, however the remix was done by an artist who goes by his stage name: Caked up. The app was founded by Alexander Ljung and Forss. The title of the page is Sound Cloud, and the publication venue is a music app/website.

  • A description of why you want to use this asset (what does it help you do?)

In terms of music, a song that is upbeat seems to go along well with the website. The site itself is bright and vibrant in colors and I think a fun and energetic song will complement it very well. I will use this as background music for my presentation.

  • A “rights” disclaimer that indicates whether you need permission to use this asset in your own work.

The use of this music is for entertainment purposes. As the use of this music is not mine I may need to ask for permission to use this asset. I would let it be known that I do NOT upload music in order to make money unless it’s my own music that I have produced nor do I upload music to take credit from the Artist(s).

Asset 4: Video

  • A description of the asset (what is it?)

Asset 4 is a video located on the MAC’s webpage titled: “Glowing Bronze Skin”

  • A description of where the asset came from (the context and medium in which it’s currently being used, NOT the context within which you want to use it)

This Video came from www.maccosmetics.com under the linked section titled “Artistry.”

  • The source information for the asset (author, title, publication venue, web address, etc.)

Like assets 1 and 2, the general author of the video would be the MAC brand. The website itself was created by the artists in Toronto Canada. The title of the page is MAC and the publication venue is a website. However, the video may imply that the speaker of that particular video (Fatima Thomas) is the owner of that content and was self-made.

  • A description of why you want to use this asset (what does it help you do?)

A video of the tutorials used on the site will be excellent in demonstrating the aural aspects of the design. It also appeals to ethos as it clearly shows the person in the video is a professional and knows what they are doing and can also provide ways in getting the viewer to take action and see if they can apply make-up just like the artist.

  • A “rights” disclaimer that indicates whether you need permission to use this asset in your own work.

The use of this asset is for informational, educational and reportorial purposes. This asset would be ok to use.

Advertisements